Latest News

Back to Latest News back

 

Coca-Cola and PGA of Australia continue long term partnership

Coca-Cola and PGA of Australia continue long term partnership
January 4, 2022

The PGA of Australia has announced a new five-year partnership with Coca-Cola Europacific Partners (CCEP) that will also include the official hydration partnership of both the WPGA Tour of Australasia and ISPS Handa PGA Tour of Australasia.

This new agreement will see CCEP enter its 13th year as a premier partner of the PGA and continue their year-round commitment to golf.  CCEP will continue to be involved across a range of member programs such as the CCEP Invitational events, PGA Associate Program and a range of other initiatives to benefit PGA Members.

CCEP will also be a partner of the popular PGA Scramble and Women’s Golf Network events and a range of Tour events including the PGA’s flagship event, the Fortinet Australian PGA Championship and the WPGA Tour’s ‘The Athena’.

Michael McDonald, Commercial Director of the PGA of Australia advised “CCEP’s commitment to our sport, our fans and our PGA members is well known through more than a decade of partnership and we are thrilled to have this continue through to 2026.

“The CCEP relationship is far more than a supply or sponsorship agreement, it’s a deep partnership in which CCEP focuses on assisting our members and the industry to grow together.  It’s a partnership that we are truly proud of.”

WPGA Tour Chief Executive, Karen Lunn advised “the WPGA Tour is extremely proud to partner with CCEP who have been a fantastic supporter of the golf industry here in Australia for a number of years. We look forward to working with CCEP to showcase their range of products across our tour, particularly at the Australian WPGA Championship and The Athena in 2022."

Ben Thiele, CCEP National Business Manager of Golf enthused “Coca-Cola Europacific Partners are thrilled to partner with the PGA of Australia & WPGA Tour, and through this partnership demonstrate our long term commitment to supporting PGA Members and the golf industry in growing golf participation and engagement.

“Through our partnership CCEP will continue to work closely with PGA Members and Associates through member engagement and education programs as well as showcasing our partnership through the PGA & WPGA Tour’s major events.’’

The ISPS Handa PGA Tour of Australasia and WPGA Tour will commence 2022 at the Fortinet Australian PGA and WPGA Championships to be held at the Royal Queensland Golf Club from 13th-16th January.

The Championships will be broadcast live on Fox Sports, Kayo, Kayo Freebies, Sky Sport NZ and through a variety of international broadcast partners.

Visit pga.org.au for more information.

Related Articles

25th October 2021 - PGA of Australia to establish world-first golf learning hub at Sandhurst

26th July 2021 - PGA of Australia confirms leadership structure through until end of 2024

9th June 2021 - PGA of Australia and Golf Australia develop new pathway for elite amateurs

12th November 2020 - PGA of Australia to launch national campaign promoting PGA Professionals

25th May 2020 - Golf Business Australia and PGA of Australia renew partnership

4th June 2019 - PGA of Australia announces Director appointment

22nd May 2017 - Golf Australia and PGA of Australia look to ongoing MyGolf growth

12th July 2016 - Event Hub partners with PGA of Australia for Australian PGA Championship and Fiji International


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business